Monday, May 10, 2010
I just came across this amazing website called "Catholics Come Home." Despite the name, it is for more than just Catholics. I highly recommend going there and watching at least their 2-minute "Epic" commercial. Click on the title of this post to take yourself there.
This website is part of a media initiative started by Tom Peterson, a media executive and revert to the Catholic Church. Click here for the full story.
Amazingly, in the six dioceses where these infomercials have been run, there has been an 11% increase in mass attendance. Folks, that is truly astounding. I used to be, essentially, a professional evangelist, and was current on the missiological literature in the late 80's and early 90's. If a church grows by 1% a year, that's a healthy growth rate. An 11% average increase in Church attendance is enormous for an evangelistic endeavor! The commercials run by this initiative are really powerful. I was left wondering: Why has it taken us so long to put together the best message in the world into a TV commercial format?