"I’ll point you to this statistic: this year marked the first year that Amazon.com sold more e-books than it did printed books. If this stat is shocking to you, you probably work for a university. The world has transitioned to e-books, online journals, and handheld devices.This leaves the academy, which is only now beginning to seriously ask the question: “what’s happening?”
The world has gone online. It did so ten years ago, and the academy is quickly being left behind.. . .The academy must embrace online publication before it goes the way of the Library of Alexandria – a noble memory about which proud legends are told, but that no longer exists!Thus, the challenge is to convince tenure-granting committees to accept digital forms of publication as not only legitimate forms of academic publication, but to accept it as the preferred vehicle for publication – one that not only publishes the results of research thereby creating knowledge, but effectively markets this knowledge by disseminating it in a manner that can compete with rival forms of lesser-informed knowledge being peddled to students and the public by various political, religious, and business entities.. . .Now that we’ve identified the problem, allow me to offer three solutions to the question: how do we go from traditional, ink-on-paper volumes that tenure-granting committees love, but few people outside of professional conferences read, to online, digital publications that a) preserve the brand and credibility of the institution, the scholar, and the data; b) enhances the published research by disseminating results in such a manner that simply could not have been offered in traditional ink-and-paper printed volumes . . .
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